Acer Indonesia: Acer - Work is Play

This case study details an Indonesian campaign by Acer, the global PC manufacturer, that launched and promoted the new Acer One 10 Hybrid, a two-in-one notebook and tablet by putting out a job ad for people who want to be paid to play.

Acer Indonesia: Acer - Work is Play

Brand: Acer IndonesiaAgency: Celsius Indonesia

Summary Statement

Work is Play is a simple campaign that recruits people who like to have a job that requires them only to play. This unique opportunity was designed to introduce the new Acer One 10 hybrid product that combines notebook and tablet in one gadget. The huge number of participations were proof that this campaign has successfully grabbed the attention of the Indonesian notebook/ tablet market.

Campaign Background and Marketing Objectives

Acer is the market leader in the notebook market in Indonesia. In Q2...

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