Acer Indonesia: Acer - Work is Play
Brand: Acer IndonesiaAgency: Celsius Indonesia
Summary Statement
Work is Play is a simple campaign that recruits people who like to have a job that requires them only to play. This unique opportunity was designed to introduce the new Acer One 10 hybrid product that combines notebook and tablet in one gadget. The huge number of participations were proof that this campaign has successfully grabbed the attention of the Indonesian notebook/ tablet market.
Campaign Background and Marketing Objectives
Acer is the market leader in the notebook market in Indonesia. In Q2...