7-Eleven Malaysia: Gila-Gila with 7-Eleven
Brand: 7-Eleven MalaysiaAgency: Orion Social Media Malaysia
Introduction
Gila-Gila with 7-Eleven was an all-year long social media campaign that ran from 1st February 2015 until 31st January 2016 on 7-Eleven Malaysia's Facebook Page. There are 12 different themes throughout the campaign to make it interesting for the Facebook fans and attractive prizes to win at the end of each month.
Strategy
As one of the largest convenience stores in Malaysia, 7-Eleven Malaysia was inspired to be the best in its industry and continuously growing to reach out to...