7-Eleven Malaysia: BYO Cup Day 2015

This case study describes how 7-Eleven Malaysia, a leading Slurpee retailer, ran a 2-day event, BYO Cup Day, that increased sales and awareness through a social campaign that amplified the impact of the on-ground event.

7-Eleven Malaysia: BYO Cup Day 2015

Brand: 7-Eleven MalaysiaAgency: Orion Social Media Malaysia

Introduction

Every year, the 7-Eleven BYO Cup Day is highly anticipated especially by the Slurpee-lovers and for Year 2015, the fun was doubled as it was held for 2 days, 7th and 8th November. The main components of the campaign are the 7-Eleven Malaysia BYO Cup Day (on-ground event) which was held from 7.00am on 7th November 2015 till 11.00pm on 8thNovember 2015 and followed by a 5-day social media event (five days including...

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