Each year, GlobalWebIndex interviews over 220,000 internet users aged 16–64 across 34 markets to understand the online behaviours of digital consumers. During the Q1 2016 wave of research, GWI surveyed 16,651 Premier League Fans – defined here as those internet users who watch the Premier League either on TV or online – to understand their engagement with sports, attitudes towards brands, social media activities and online commerce behaviours. The infographic below showcases the key data from this research. (Source: GlobalWebIndex: Premier League Fans – GWI Audience Report, Q3 2016)...
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