Why agencies have a planner problem
Advertising agencies recognize that recruiting new talent demands competition with a new set of potential employers. But they seemingly are less aware of the unrest now taking root among many strategists within their own four walls.
LinkedIn, the business-focused social network owned by Microsoft, and the 4A's (American Association of Advertising Agencies), the industry body, pooled their resources to study how planners view their career goals and prospects – research that built on previous analysis showing that agencies are witnessing a net talent loss in the face of rising competition for the...