End of the line: Marketing maven Jim Speros leaves behind a legacy that will be tough to replicate
Since 2009, customers of fidelity investments have followed the company's "green line" — a financial GPS, if you will — to guide their investment decisions through life's stages. While no singular road map exists to help marketers navigate their careers, they would be wise to follow in the footsteps of a man who has made a career of blazing new trails for the industry: Jim Speros.
Among the giants of marketing the past 40 years, few have stood taller than,...