End of the line: Marketing maven Jim Speros leaves behind a legacy that will be tough to replicate

This article relates an interview with Jim Speros, longtime financial marketer and the first marketing boss to place an online banner ad, in which he looks back at his career.

End of the line: Marketing maven Jim Speros leaves behind a legacy that will be tough to replicate

Ken Beaulieu

Since 2009, customers of fidelity investments have followed the company's "green line" — a financial GPS, if you will — to guide their investment decisions through life's stages. While no singular road map exists to help marketers navigate their careers, they would be wise to follow in the footsteps of a man who has made a career of blazing new trails for the industry: Jim Speros.

Among the giants of marketing the past 40 years, few have stood taller than,...

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