New perspectives on the Prada Group
Campaign details
Brand: PradaAgency: Ketchum Public RelationsCountry: Italy
Background
Ethical, responsible and sustainable companies can win over the hearts and minds of today's consumers, more and more aware of, and with high expectations for, the value of companies' roles in making the world a better place to live in.
The challenge was to give people a perspective on the Prada Group beyond the luxury and fashion industry in which they compete everyday with their products. What the Client really wanted was to share the Prada Group's branded contents worth...