Coca-Cola: Your Summer Your Choice

This case study describes how Coca-Cola, the FMCG drinks giant, drove brand growth with young adult drinkers in Ireland.

Your Summer Your Choice

Campaign details

Brand: Coca-ColaAgency: Verve, The Live AgencyCountry: Ireland

Background

Coca-Cola has been the number one FMCG in Ireland for the past 10 years and is the category leader in Cola's however it has been losing volume, household penetration and FOP since 2011. They needed to reverse this decline as well as driving brand growth and love with their young adult drinkers.

The objectives of the campaign were to create a relevant and scalable Teen Summer campaign, linking Coca-Cola's assets - The Selfie Stick, Music and Choice into one Summer dominating...

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