Your Summer Your Choice
Campaign details
Brand: Coca-ColaAgency: Verve, The Live AgencyCountry: Ireland
Background
Coca-Cola has been the number one FMCG in Ireland for the past 10 years and is the category leader in Cola's however it has been losing volume, household penetration and FOP since 2011. They needed to reverse this decline as well as driving brand growth and love with their young adult drinkers.
The objectives of the campaign were to create a relevant and scalable Teen Summer campaign, linking Coca-Cola's assets - The Selfie Stick, Music and Choice into one Summer dominating...