permanent tsb: #NeedMoreSpace

This case study details how Permanent tsb, a financial services provider, drove business performance and awareness as well as consideration for its mortgage offerings in Ireland.

#NeedMoreSpace

Campaign details

Brand: permanent tsbAgency: PublicisCountry: Ireland

Background

The mortgage market is extremely competitive, all banks competing against each other for the same customer, in a relatively small market. There had been an overall increase in spend in the financial service category of 33% last year and a further +5% to April 2015. Permanent tsb was falling below their competitors and needed to do something different/disruptive to standout and deliver their product messages to those in the market searching for their first home. We had to increase consideration for permanent tsb amongst FTBs by...

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