Eeskomoravská Stavební Spooitelna: The House Game

This case study details how Eeskomoravska Stavebni­ Spooitelna (EMSS), a Czech bank, raised interest and use of its loyalty program in the Czech Republic.

Eeskomoravská Stavební Spooitelna: The House Game

Campaign details

Brand: The House GameAgency: UnderlineCountry: Czech Republic

Background

In the Czech Republic, many institutions fight in the building financing market. ÈMSS is one of the most successful ones, and also the largest.

ÈMSS created a loyalty program based on the opportunity to receive significant discounts with the program's partners. The partners are other brands, offering products and services in building and living. The program was less successful than the bank had hoped for. Interest was not great.

We were asked to introduce the ÈMSS clients to the...

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