Czech Republic: Land of Stories – Czech It Out
Campaign details
Brand: CzechTourismAgency: McCann-Erickson Prague spol. s r.o. / MomentumCountry: Europe
Background
The Czech Republic: Land of Stories – Czech It Out! Campaign is the first campaign in history targeted at foreign travelers aged 18 – 26 years that was carried out by CzechTourism. Such travelers constitute a target group which is extremely hard to please; it is primarily oriented at experience and the most important thing for these people is with WHOM they travel, not WHERE. Their main motivation is discovering new cultures and...