Bràulio MADEinCIMA
Campaign details
Brand: Davide Campari Milano SpaAgency: TRUE COMPANYCountry: Italy
Background
Before it became part of the Campari Group in 2015, Bràulio was known by very few people around Lombardia (a northern Italian region) and few lucky connoisseurs as one of the most special after meal spirits, born in Bormio, a little town on the Italian Alps.
The state of business was very limited regarding the distribution and almost absent about advertising communication. But around those few connoisseurs, Bràulio was recognized as a high value product compared to the majority of mass market...