Davide Campari Milano Spa: Bràulio MADEinCIMA

This case study describes how the Italian spirit brand, Amaro Braulio drove awareness for its unique and historic product with the #MadeInCima hashtag, a nod to its alpine heritage.

Bràulio MADEinCIMA

Campaign details

Brand: Davide Campari Milano SpaAgency: TRUE COMPANYCountry: Italy

Background

Before it became part of the Campari Group in 2015, Bràulio was known by very few people around Lombardia (a northern Italian region) and few lucky connoisseurs as one of the most special after meal spirits, born in Bormio, a little town on the Italian Alps.

The state of business was very limited regarding the distribution and almost absent about advertising communication. But around those few connoisseurs, Bràulio was recognized as a high value product compared to the majority of mass market...

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