King of Umarells
Campaign details
Brand: Burger King ItalyAgency: The Big NowCountry: Italy
Background
Every day hundreds of people ask us when and where we will open new Burger King restaurants. How can BK tell them that they will soon fulfill their wish in a cool and unexpected way?
National Context of the Campaign
We created the "King of Umarells" social media initiative, starting from a typically Italian insight: the "Umarells". They are a real Italian phenomenon: old men that love to watch construction sites the whole day. There are millions of them and they...