S.Pellegrino Young Chef Award
Campaign details
Brand: S.PellegrinoAgency: Ketchum Public RelationsCountry: Italy
Background
After experimenting with several types of international event sponsorships, S.Pellegrino wanted to create one single global initiative that would elevate its image as an international trendsetter.
S.Pellegrino decided to reset the table to help develop young aspiring chefs struggling to get a break amid the most fiercely competitive field ever. With so few opportunities for so many seeking to launch their careers, S.Pellegrino stepped into the kitchen void with a global competition-based integrated campaign to help launch the world's next generation of...