Hailo Ireland: Hailo 3rd Birthday

This case study describes how Hailo, the taxi-hailing app, reminded customers that it was the only taxi app worth keeping, by celebrating the brand's 3rd birthday.

Hailo 3rd Birthday

Campaign details

Brand: Hailo IrelandAgency: guns or knivesCountry: Ireland

Background

While Hailo was still the biggest taxi app in Ireland, they had become complacent, usage was low outside of Dublin and they were facing increasingly strong competition in Dublin from both Uber and Lynx and risked being forgotten about.

These new competitors were also offering strong incentives for both drivers and consumers to incentivise and reward sign ups. While Hailo were also regularly offering incentives to new sign ups they had already build a large base of exiting, loyal consumers who were...

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