Bona: Jedna Bedna - Store Re-branding

This case study describes how Czech retailer, Jedna Bedna, increased awareness of the shop by redesigning its stores.

Jedna Bedna - Store Re-branding

Campaign details

Brand: BonaAgency: WELLENCountry: Czech Republic

Background

Run by Bona o.p.s. (a non-profit organization), the retail shop was originally called Dvojí svìt (Dual Worlds). The shop's primary function has always been to sell products made by members of the work centre themselves – giving each member an opportunity to be part of the initiative. The proceeds from the sale represent a major part of Bona's income. Originally, the store had unattractive displays, disorganized product placement, overflowing shelves, and an overall lack of best practices - resulting in low foot...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands