Jedna Bedna - Store Re-branding
Campaign details
Brand: BonaAgency: WELLENCountry: Czech Republic
Background
Run by Bona o.p.s. (a non-profit organization), the retail shop was originally called Dvojí svìt (Dual Worlds). The shop's primary function has always been to sell products made by members of the work centre themselves – giving each member an opportunity to be part of the initiative. The proceeds from the sale represent a major part of Bona's income. Originally, the store had unattractive displays, disorganized product placement, overflowing shelves, and an overall lack of best practices - resulting in low foot...