Hailo Drive For Equality
Campaign details
Brand: Hailo IrelandAgency: guns or knivesCountry: Ireland
Background
While Hailo was still the biggest taxi app in Ireland, they had become complacent, usage was low outside of Dublin and they were facing strong competition from new apps Uber and Lynx and risked being forgotten about. They had also recently launched a new pre-book feature that had little or no awareness.
These new competitors were offering strong incentives for drivers and consumers to incentivise and reward sign ups. While Hailo were also regularly offering incentives they had already build a...