Gorta Self Help Africa: Hunger Sauce

This case describes how Gorta Self Help Africa, an organisation dedicated to ending hunger in rural Africa, increased engagement with World Food Day in Ireland by using an old Irish proverb to make it relevant to the outside world.

Hunger Sauce

Campaign details

Brand: Gorta Self Help AfricaAgency: Boys and GirlsCountry: Ireland

Background

Our client, Gorta Self-Help Africa, is dedicated to ending hunger in rural Africa.

Part of their efforts see them co-host 'World Food Day' every year in Ireland. World Food Day is celebrated annually on October 16th and aims to bring attention to the causes of hunger across the globe.

Our problem was that the subject matter, food poverty, is something people easily ignore and thus Gorta Self-Help Africa was finding it difficult to get members of the public to engage with...

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