Speed Read: Data-driven Business
Every organisation likes to think it makes decisions based on evidence, not gut reaction. This explains how you can create the right data, understand it, and act on it at the right time.
This speed read was originally published in the Admap January 2017 issue.
In 2001, Google's second year of business, its revenue was $19.1 million – up 352% on the previous year. This new book by Tim Phillips, which takes its title from Google's revenue increase, aims to teach business leaders and employees how to...