How Domino's repositioned itself from pizza delivery to mealtime solution
Domino's reacted to the new food delivery competitors by repositioning from pizza to a full mealtime solution for specific occasions, days of the week and TV viewing events, with new products, an easy order app and a new social marketing strategy.
Marketing Food
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Uber, the world's largest taxi company, owns no vehicles. Facebook, the world's most popular media owner, creates no content. Airbnb, the world's largest accommodation provider, owns no real estate....