Five tips to design grocery packaging that appeals on the supermarket shelf

This article looks at the challenges faced by grocery brands as the UK supermarket giants move to emulate the discounters by reducing how many products they stock.

Five tips to design grocery packaging that appeals on the supermarket shelf

Richard TaylorBrandon Consultants

In a bid for simplification and efficiency, the supermarket giants are emulating the discounters by reducing their number of SKUs. So how can squeezed grocery brands avoid being delisted? Here are five packaging design tips for food manufacturers to stand out and stay on-shelf and thrive in this competitive marketplace.

Marketing Food

This article is part of a series of articles on marketing food. Read more

The UK grocery sector is arguably going through its biggest shake-up in history. And, with the continued...

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