How four grocery shopper types look at social status through food buying

This article presents a US-based study that confirms how some categories of food shoppers are influenced by social status when they make food consumption and shopping choices.

How four grocery shopper types look at social status through food buying

Marco A. Palma, David P. Anderson and Meghan L. NessTexas A&M University

A new study confirms that certain categories of shoppers are influenced by social status and a desire for prestige in their choice of food consumption and subsequent shopping habits. This positively affects willingness to pay and sellers can boost premium prices to prestige-seekers through product benefit labelling information.

Marketing Food

This article is part of a series of articles on marketing food. Read more

"Tell me what you eat, and I will tell you...

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