Eat it up: How experiences influence food marketing

This article presents a case study of US restaurant franchise IHOP and looks at how its recent 'Eat Up Every Moment' campaign built on its reputation for friendly and affordable service.

Eat it up: How experiences influence food marketing

Chris MarchegianiCampbell Ewald

The satisfaction people have with food is greatly influenced by the experience that surrounds it. IHOP's 'Eat Up Every Moment' campaign built on the franchise chain's reputation for warm, friendly and affordable service by observing diners, their eating experience and how the brand values were communicated through its marketing.

Marketing Food

This article is part of a series of articles on marketing food. Read more

The relationship Americans have with restaurants is a special one. As the backdrop for occasions that span the human experience – from...

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