The six types of grocery shoppers who can shape your Big Food marketing
A US study identified six types of grocery shoppers with different buying behaviours in three key food areas – health, quality and convenience; their attitudes to Big Food; their propensity to switch within food categories – and exposed as myths some widely held beliefs about Big Food.
Marketing Food
This article is part of a series of articles on marketing food. Read more
Big Food is in turmoil. New behaviours, new companies, and new categories are being created almost...