Marketing food: A matter of taste

This article introduces a series of papers on the challenges facing food marketers as they tackle a rapidly changing market, as well as tightening regulations.

Marketing food: A matter of taste

Colin Grimshaw

Marketing Food

This article introduces a series of articles on marketing food. Read more

Food, glorious food ... I came across an interesting stat recently. Britain, a nation not known for its culinary contribution to the gastronomic galaxy, exports £13 billion of food each year. And our second largest customer are those discerning gourmets, prone to sneering at the pitiful cuisine of Les Rosbifs. Yes, that's right, the French. How ever will they live without our Cadbury Creme Eggs post-Brexit?

The importance of food in the UK economy is...

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