How to upgrade consumer engagement with online content
Marketers are, increasingly, stuck in a rut.
"We’re getting really, really good at producing stuff that’s just working less and less," Derek Snyder, Chief Product Officer at TrackMaven – an integrated analytics company – told delegates at GSMI's 2016 Social Media Strategies Summit in San Francisco.
"There's so much persistence to something that [isn’t] working."
TrackMaven is a Washington, DC-based analytics firm that, it contends, "proves [online] content is working" by determining the efficacy of that material, and the channels a brand uses to engage with consumers, as it "tests...