How to upgrade consumer engagement with online content

This event report offers some advice concerning how brands can deepen their online relationships with consumers.

How to upgrade consumer engagement with online content

Sonia Paul

Marketers are, increasingly, stuck in a rut.

"We’re getting really, really good at producing stuff that’s just working less and less," Derek Snyder, Chief Product Officer at TrackMaven – an integrated analytics company – told delegates at GSMI's 2016 Social Media Strategies Summit in San Francisco.

"There's so much persistence to something that [isn’t] working."

TrackMaven is a Washington, DC-based analytics firm that, it contends, "proves [online] content is working" by determining the efficacy of that material, and the channels a brand uses to engage with consumers, as it "tests...

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