How brands can improve social media marketing
Too often, social media managers use strategies and tools which make the marketing process less efficient – and, indeed, less likely to deliver the engagement they ultimately desire.
Such is the view of Janice Kim, who leads Customer Marketing and Social Media at Lithium Technologies, a company which develops software for managing social media.
"When tools fail, social marketers feel like they’re just spinning their wheels," Kim told delegates at GSMI's 2016 Social Media Strategies Summit in San Francisco.
But creating a seamless strategy, cutting down on logistical complexities...