Citi banks on virtual reality to drive engagement
Banking is an unglamorous, low-interest, third-party category that has little in common with the exciting, innovative, immersive world of virtual reality.
Given its brand dates back to 1812, Citi boasts almost unparalleled experience of changing with the marketing times. As proof, the financial-services provider currently is engaged in a wide-ranging program linked to live music (read Warc's exclusive report here) – a platform offering the New York-based organization a connection to one of the deepest consumer passion points, especially among millennials.
The initiative draws on a...