What we know about brand naming

Explores current thinking and writing on the topic of choosing a brand name, an identity and a strategic point of departure for the brand if done right.

Naming a brand takes time. A brand name communicates identity and requires thorough preparation as it is a valuable strategic investment for a business. Approaching the brand naming process with an effective strategy can produce a brand name that is a solid foundation for differentiation from competitors and long-term success.

Definition

Brand naming is the process of generating and selecting a name for a product, service or range of products and services, especially a trademark.

Key insights

1. “Feminine” brand names tend to be an advantage

“Feminine” brand names tend to be longer, are more likely to end in a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands