How Allrecipes boosted reach and engagement on Facebook
"Most people have used our site, whether they know it or not," Lorraine Goldberg, Social Media Manager at Allrecipes, told delegates at GSMI's 2016 Social Media Strategies Summit in San Francisco.
But while people looking for culinary inspiration, tips and how-to guides frequently end up on the platform's pages – often arriving via search engines like Google.com – the brand wanted to build a much deeper connection with consumers, and especially millennials.
And with such goals in mind, it relaunched last year as "the world's largest food-focused social network,"...