Five out-of-home advertising trends for 2017
By the time we reach the end of 2016, out-of-home (OOH) spend is projected to have grown by 4.2% and will rise by 3.8% in 2017. This has been driven by digital spend forecasts of 17% and 15.8% respectively. What 2017 trends will help facilitate this growth?
1. Live data will change lives
Whilst signage remains static, our audiences do not. Use of big and live data can now illustrate when, where and how our audiences are engaging with their immediate surroundings broken down by day, hour, minute and...