Navigating Singapore's new influencer guidelines: a how-to guide

Low Lai Chow

This article covers how marketers can navigate Singapore's new influencer marketing transparency guidelines.

Navigating Singapore's new influencer guidelines: a how-to guide

Low Lai Chow

As influencer marketing takes off in Singapore, consumer trust is at stake online — and influencers in the city-state have been urged to restore faith with prominent disclosures of sponsored messages on social media.

Adding transparency to the 'murky' world of influencer marketing where endorsements may be misperceived as authentic will help local consumers make more well-informed choices about products and services - at least, that is what the Advertising Standards Authority of Singapore or ASAS, has set out to do with recently released industry guidelines for interactive marketing...

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