Five Notes On Marketing to Asia's Millennials, from an Asian Millennial
Millennials. We are a group burdened with negative labels, and yet still one of the most sought after marketing demographics in recent times. Call us what you will, but the millennial generation has flooded the workforce and the marketplace – and brands are taking notice.
Brands and marketers are trying their hardest to crack the code to make customers out of us. As a millennial who markets, and is marketed to, here are 5 things you need to know about us: