Seven ways marketing research can stay ahead of technology

This event report offers guidance to marketing researchers seeking to adapt in an increasingly complex technological environment, based on analysis conducted by Ipsos.

Seven ways marketing research can stay ahead of technology

Geoffrey Precourt Warc

Ipsos Connect has put the parameters on a new dilemma: "MAdTech" is a spot where marketing and technology intersect. And, as a survey of 300 brand marketers and agency professionals – as well as in-depth interviews with 22 additional industry thought leaders – revealed, neither brand stewards nor their agency champions are entirely comfortable operating in this new space.

Ipsos Connect is a unit within the global Ipsos Group which describes itself as "a global specialized business [that] coordinates Ipsos' research services in...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands