Survey: Marketers, agencies remain uneasy with technology
Geoffrey Precourt Warc
Ipsos Connect is a unit of the global research firm that explores the sweet spot where marketing and advertising intersects with technology through a program it calls "MAdTech".
And, says Sherrill Mane, Head of MAdTech Strategy for Ipsos Connect, it's still a challenging, disruptive realm for marketers and agencies alike.
"Consumers have fully embraced technology as an almost indispensable means of communication and commerce. They use it to search for products and services; they come to it for counsel from friends and trusted strangers; and they use...