Ipsos Connect: how tech upends media and advertising

Geoffrey Precourt

This event report outlines how marketers can adapt to the growing fusion of media, advertising and technology, based on insights from research firm Ipsos.

Ipsos Connect: how tech upends media and advertising

Geoffrey Precourt Warc

Ipsos Connect's Sherrill Mane doesn't have to look far to see the challenge. Step out onto any street almost anywhere in America, and the message is clear: "Consumers' lives are inextricably tied to technology," she told delegates at The Market Research Event (TMRE) 2016 held by KNect365 late last year in Boca Raton, Florida.

"We see it everywhere in our own daily lives and in our research."

But, aside from the public perception, how fully do brand marketers and agencies understand – let alone respond...

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