Modern feminism: is it floundering or flourishing?

James Murphy

In this article the author cautions brands to be mindful of the varying forms feminism takes in the modern age when appealing to female consumers.

Modern feminism: is it floundering or flourishing?

James Murphy Dissident

Brands looking to appeal to women must me mindful of the existence of multiple feminisims, says James Murphy.

Now that the White House will have a new tenant, one might well ask in the manner of old Fabian pamphleteers: whither feminism now? What is the true nature of this whole phenomenon in our lives and in our markets? More specifically, are there new insights to be had about how brands should be talking to their women customers as the end of this decade looms?

We open with this thought....

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