Seven pearls of marketing wisdom
There is no question that marketing, along with most every other aspect of the business world, has changed dramatically over the past decades. Yet rarely in life does upheaval change everything. Hugh Burkitt reflects on his career as chief executive of The Marketing Society and passes on his seven most valuable pearls of wisdom.
Thirteen years ago, on All Fools' Day 2003,1 became chief executive of The Marketing Society. Back then, phones did not take photographs, Mark Zuckerberg was still studying psychology and computer science at Harvard, only birds used...