Seven pearls of marketing wisdom

This article offers seven industry insights into marketing including that leadership skills must be learned ant that it is equally important to be aware that the product is at the heart of most marketing successes.

Seven pearls of marketing wisdom

Hugh BurkittThe Marketing Society

There is no question that marketing, along with most every other aspect of the business world, has changed dramatically over the past decades. Yet rarely in life does upheaval change everything. Hugh Burkitt reflects on his career as chief executive of The Marketing Society and passes on his seven most valuable pearls of wisdom.

Thirteen years ago, on All Fools' Day 2003,1 became chief executive of The Marketing Society. Back then, phones did not take photographs, Mark Zuckerberg was still studying psychology and computer science at Harvard, only birds used...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands