Are financial services companies missing out by ignoring the needs of female consumers to 'play it safe'?

Deborah Mattinson and Victoria Thrift

This article questions if financial services companies aren't capitalising on the increasing number of women who are the largest earners in their families.

Are financial services companies missing out by ignoring the needs of female consumers to 'play it safe'?

Deborah Mattinson and Victoria ThriftBritainThinks

Molly is the breadwinner in her family. She is confident, savvy and proud of how well she manages financially. Molly has never invested in stock-market-related products and has a generally negative view of financial services.

Across the UK, many women such as Molly are increasingly in control when it comes to family finances. Research predicts women will be in charge of every major household financial decision by 2020 (Lloyds TSB, 2012). A study by the Institute for...

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