The return on data analytics

Amy Pritchard

This article explains how to set up a data analytics initiative and highlights five areas where companies should watch out when trying to measure and implement projects.

The return on data analytics

Amy PritchardBrightblue Consulting

Businesses are putting more and more emphasis on data and have invested heavily in the area. CDOs (chief data officers) and in-house data teams are more commonplace than ever before. Many talk about 'Big Data' yet there is failure to realise the full potential value of the data they hold.

Setting up data frameworks and analytics requires expertise that is in short supply. The skills required to set up systems are different to those that are needed to interrogate the data and produce the 'added-value' insights. Added to this, different businesses...

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