Moskito Guard: Finally, mosquito repellent that doesn't stink

This case study explains how Moskito Guard, a DEET-free insect repellent, used a multi-channel campaign to create awareness of the new product in the UK.

Moskito Guard: Finally, mosquito repellent that doesn't stink

Agency: Torpedo

To complement their travel vaccine portfolio, Valneva acquired the UK distribution rights for Moskito Guard® - a DEET-free insect repellent as effective as DEET-based alternatives. With no previous UK brand presence for the product, Valneva required a multi-channel campaign to create awareness and relevance in a challenging marketplace.

Strategy

DEET is a highly-effective repellent, but has a number of negative factors.

For example, it's unsuitable for pregnant women or small children, requires reapplication after swimming, has a strong odour and different strengths are needed for different locations.

Many people focus...

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