Moskito Guard: Finally, mosquito repellent that doesn't stink
Agency: Torpedo
To complement their travel vaccine portfolio, Valneva acquired the UK distribution rights for Moskito Guard® - a DEET-free insect repellent as effective as DEET-based alternatives. With no previous UK brand presence for the product, Valneva required a multi-channel campaign to create awareness and relevance in a challenging marketplace.
Strategy
DEET is a highly-effective repellent, but has a number of negative factors.
For example, it's unsuitable for pregnant women or small children, requires reapplication after swimming, has a strong odour and different strengths are needed for different locations.
Many people focus...