IKEA Russia: Real-time emails with an ROI of £149.44
Agency: Quant Marketing
What were the opportunities to increase kitchen sales and related products for IKEA Russia? How could Quant and IKEA Russia identify potential kitchen buyers, with only access to offline store sales data and a limited understanding of customer behaviour?
Strategy
Customers who clicked through on relevant kitchen links and had significant dwell time on specific pages were sent emails communicating the simplicity of the kitchen buying process - they were engaged in near real time based on browser behaviour.
Online and offline data formed a holistic customer view...