Renault: An SMS that delivers video for a fraction of the cost of an MMS
Agency: Digitonic
Renault recently launched the All-New Renault Mégane. As part of the launch campaign, Renault held events across the UK allowing users to test-drive the Mégane at a top UK racetrack during summer 2016. The goal of the mDoc campaign was to increase attendance at these incredible events, increase test-drive bookings and sell more cars.
Strategy
The Mobile Device Optimised Content (mDoc) platform was built in-house and delivers device-perfect image, audio and video content and up to 1,000 characters via SMS.
An mDoc message...