Hiscox: It's what's inside that counts… and it isn't insured
Agency: WDMP
Hiscox wanted to dramatically increase the targeting efficiency of their direct channel, usimng data built up over 13 years of direct experience, and reduce reliance on less effective PPC channels. The brief was to develop a direct response programme that could create standout in a highly cluttered market and drive direct quotes.
Strategy
86% of high net worth households are in an under-insured nightmare: they needed a wake-up call to encourage them to reconsider home insurance.
To make consumers reappraise their insurance they needed to recognise their current...