Hiscox: It's what's inside that counts… and it isn't insured

This case study details how Hiscox, an insurance provider, increased the targeting efficiency of its direct channel and reduced reliance on PPC channels in the UK.

Hiscox: It's what's inside that counts… and it isn't insured

Agency: WDMP

Hiscox wanted to dramatically increase the targeting efficiency of their direct channel, usimng data built up over 13 years of direct experience, and reduce reliance on less effective PPC channels. The brief was to develop a direct response programme that could create standout in a highly cluttered market and drive direct quotes.

Strategy

86% of high net worth households are in an under-insured nightmare: they needed a wake-up call to encourage them to reconsider home insurance.

To make consumers reappraise their insurance they needed to recognise their current...

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