Dogs Trust: What if a rescue dog dreamed about his perfect owner?
Agency: Kitcatt Nohr
The brief was to get more people into Dogs Trust centres - and rehoming Dogs Trust dogs. A third of people looking for a dog start by searching online for designer puppies. This means that rescue dogs were overlooked and fewer people visited Dogs Trust Rehoming Centres.
Strategy
The real challenge was to compete with the convenience of searching online to find the puppy of your dreams.
From research of 2,000 dog owners, 79% were open to the idea of a rescue dog, yet only...