Dogs Trust: What if a rescue dog dreamed about his perfect owner?

This case study looks at how Dogs Trust, an animal welfare charity, raised awareness and increased footfall to its centres in the United Kingdom through the #specialsomeone campaign.

Dogs Trust: What if a rescue dog dreamed about his perfect owner?

Agency: Kitcatt Nohr

The brief was to get more people into Dogs Trust centres - and rehoming Dogs Trust dogs. A third of people looking for a dog start by searching online for designer puppies. This means that rescue dogs were overlooked and fewer people visited Dogs Trust Rehoming Centres.

Strategy

The real challenge was to compete with the convenience of searching online to find the puppy of your dreams.

From research of 2,000 dog owners, 79% were open to the idea of a rescue dog, yet only...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands