Capital One: A yes or no answer - not a probably – when applying for a credit card

This case study examines how Capital One, an American bank holding company, drove awareness and generated leads in the UK for its QuickCheck, a credit eligibility checker.

Capital One: A yes or no answer - not a probably – when applying for a credit card

Agency: Proximity London

Drive awareness and generate a pool of targetable leads for Capital One's QuickCheck, a credit eligibility checker that shows the probability of being accepted for credit before applying.

Strategy

Capital One had improved QuickCheck to give customers a definitive YES/NO answer on credit applications.

The system offered a perfect insight - people prefer knowing the outcome of a scenario, even when it's not in their favour.

And uncertainty is never worse than with finance - especially credit. Anything that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands