Capital One: A yes or no answer - not a probably – when applying for a credit card
Agency: Proximity London
Drive awareness and generate a pool of targetable leads for Capital One's QuickCheck, a credit eligibility checker that shows the probability of being accepted for credit before applying.
Strategy
Capital One had improved QuickCheck to give customers a definitive YES/NO answer on credit applications.
The system offered a perfect insight - people prefer knowing the outcome of a scenario, even when it's not in their favour.
And uncertainty is never worse than with finance - especially credit. Anything that...