Monarch: A colouring book that relaxes you like a holiday

This case study details how Monarch Airlines, a British holiday airline, increased bookings and brand awareness in the UK through themed marketing.

Monarch: A colouring book that relaxes you like a holiday

Agency: WDMP

Monarch is a leisure airline that prides itself on being able to help customers 'relax fast'. The approach was to prove this dedication by harnessing insights born out of behavioural science: adults who colour in and relaxation.

Strategy

As a smaller airline Monarch needed an angle to put blue sky between them and the competition.

'Travel often doesn't feel like a holiday. But travel with us should.' These words, and a commitment to helping customers 'relax fast' are at the heart of Monarch's brand.

But how could Monarch...

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