Diabetes UK: Tips for living with diabetes written by other people living with diabetes

This case study details how Diabetes UK, an awareness charity, increased its engagement with people through its 100 Things I Wish I'd Known about Diabetes campaign.

Diabetes UK: Tips for living with diabetes written by other people living with diabetes

Agency: Arthur London

The work sought to increase engagement with Diabetes UK, giving thousands more people access to support and starting them on a journey towards membership. The result? 100 things I wish I'd known about living with diabetes.

Strategy

People living with diabetes feel isolated and face huge prejudice about their condition.

They want (and need) a support network but don't know where to turn. They're tired of their lives being ruled by the advice of medical professionals who they believe have little insight into...

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