Diabetes UK: Tips for living with diabetes written by other people living with diabetes
Agency: Arthur London
The work sought to increase engagement with Diabetes UK, giving thousands more people access to support and starting them on a journey towards membership. The result? 100 things I wish I'd known about living with diabetes.
Strategy
People living with diabetes feel isolated and face huge prejudice about their condition.
They want (and need) a support network but don't know where to turn. They're tired of their lives being ruled by the advice of medical professionals who they believe have little insight into...